1.3 billion fake Facebook accounts are removed quarterly is the third-most visited websiteĪccording to SimilarWeb, Facebook ranks third in the world-under Google (#1) and YouTube (#2). The runner-up, YouTube, has a mere 2.4 billion monthly active users in comparison. With that number of monthly active users, it’s probably no surprise to learn that Facebook ranks as the most-used social network in the world currently. Facebook is the most popular social network in the world The number of daily active users Facebook has is almost more impressive than its monthly numbers: 2.09 billion users log in to the app or site each day-a number that’s up 5% since 2023. More than 2 billion people use Facebook daily Meta also reported in the spring of 2023 that 3.96 billion people use at least one of their core products (Facebook, Instagram, WhatsApp, or Messenger) every month.Ģ. Facebook has more than three billion monthly active usersĪs of the second quarter of 2023, Facebook had 3.05 billion monthly active users, despite the app’s declining popularity among the youth demographic. Free 30-Day Trial General Facebook stats 1. “The attitude toward Nielsen ratings is simply: ‘We’ve been working off of this for years and we all agree to it, so let’s not mess with it,’” said Wolk.Create. TV viewers can also skip ads if they catch up on programs using the DVR. Nielsen’s TV ratings also don’t account for viewing in bars, hotels and other places outside of the home. TV population (more than a 118.4 million households, according to Nielsen). Nielsen’s measurements are based on “diaries” and “people meters.” It’s estimated that Nielsen has meters in about 20,000 households in the U.S., which are used as a representative sample of the entire U.S. You hinted earlier that Nielsen’s measurement has some flaws. I expect them to put up much bigger numbers because they have something that’s actually social TV.” “If there is a publisher who can come out there and establish a new conversation in the OTT space, it’s Twitter. It’s an “area that we’re comfortable taking a risk in,” said the ad-buying firm’s chief digital officer Charlie Fiordalis. Media Storm is already talking to clients about putting more money in Twitter live streaming. Yep, but some advertisers say they appreciate that Twitter and the NFL are offering this stat, which makes it easier for them to make an apples-to-apples comparison. On CBS and NFL Network, the average minute audience was 17.5 million viewers. A recent Thursday night game between the Patriots and Texans drew an average minute audience of 327,000 viewers on Twitter. Twitter, for instance, is offering the average minute audience for its live NFL broadcasts. But not all social platforms are against the metric. So social platforms are opposed to being measured like TV metric because it makes their audiences look smaller? Whether Facebook opens up its platform to more third-party measurement is an entirely different question. Once Facebook opens up monetization for live videos - especially if mid-roll video ads are involved - expect advertisers to ask for it. With Facebook counting views at three seconds, it’s much easier for publishers to boast about the total views their streams get. Ostensibly, a Facebook live broadcaster could write the numbers down and calculate the average minute audience, but that’s a lot of work.ĭo people care that Facebook doesn’t offer this? Facebook offers two live video metrics: peak concurrent viewers (which counts the highest number of viewers a live broadcast received) and a visual graph that shows the number of live viewers at any point during the broadcast. Does it provide this “average minute” metric? Live video’s becoming a big deal on Facebook. One person can watch the same video five different times - that’s still measured as one unique viewer even if it’s counted as five total views. Facebook counts views at three seconds, Snapchat counts views as soon as they start, and YouTube counts them around 30 seconds. That’s just a measure of how many times a video played. “TV networks want to tell advertisers that their programs get a high degree of engagement - no matter where the ad runs, people will watch.” “ provides a much more accurate picture of how well a show held the audience’s attention, versus people just stumbling upon it,” said Alan Wolk, TV analyst and consultant at Toad Stool Consultants.
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