With this purpose also comes artistic expression. One must first know the purpose of art in order to understand this principle. There are clear qualifications to defining what art is. Defining What Art Is Within The Art Market There never has been craft appreciation which has been taught at any university. This is a major lesson in why you should never group yourself in with these crafters and makers in locations such as Etsy.īasic lessons from art appreciation classes should enlighten an artist to these reasons. So the real question is, what actually separates these worlds and is there really a difference? For any artist that happens across this page please pay attention. Larger corporations play a role in how terms are seen or thought of based upon marketing campaigns. Yet big marketing itself has had its hand in this as well. Why describe what someone makes as something it is not? That is easy to answer. It has been killing artists for a long time. It drives competition for words in order to gain views or be noticed. Keywords are still the heart of search engines, and genuine artists get lumped in with arts and crafts. How this works is by using terms to define something when that term does not apply. Why is this issue so important? Look at Etsy and see how many are using marketing terms for art to define what they do. Through this struggle artists are encroached upon making life ever more difficult. Too few research why they often fail and measure what it takes to succeed.Īdditionally learning to pivot and survive is critical in business. It is easy to learn how to start a craft business. How Artists Become Marginalized In The Market Go to any show tailored to this concept and that is what you will see. I immediately think cheap products and mass production. I am not speaking to the definition of the term or idea, just what comes to mind. Let’s define what comes to mind when one mentions arts and crafts. Today it is a common craft when it once was an art found within the Renaissance. You can read about Intarsia wood and how it progressed through time. This evolution of art to craft is not new. Yes this is an age old debate that still is a frustrating problem. Makers and those who love crafts should forever leave the term art alone. There is a clear difference in what separates the art object from the craft object. The term Arts and Crafts makes me cringe.
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